Personal Branding

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What it’s all about

Most people will agree: our personality is the key to the way we communicate. By gaining a deeper understanding of the many facets of our personality, we enter a conscious process, which allows us to develop and fine-tune the way these aspects come together in our communication.

We work with the principles of branding to chart the various characteristics, talents, skills and attributes that make you unique. By capturing and categorizing your character strengths according to the principles of Positive Psychology* we lay the foundations for your personal brand. Working in groups and by taking part in filmed exercises, we discover what your verbal expression and body language reveal about your personality. Ultimately this leads to greater self-confidence and authenticity as you integrate these insights in your communication, both on- and offline.

*Positive Psychology – Personality and Individual Differences: Ruch, Willibald; Martínez-Martí, María Luisa; Proyer, Rene T; Harzer, Claudia (2014). 

Personal Branding Workshop  (3-7 participants)

  • Theoretical input: What is Personal Branding?
  • Identifying and categorising your character strengths, talents and abilities
  • Defining the dynamics of your personal brand
  • Engaging your personality with the art of storytelling
  • Communicating effectively
  • Ongoing practical video-taped exercises and group working sessions
  • Personal feedback und coaching

Individual Personal Branding Coaching

Our Personal Branding coaching consists of 2 or 3 two-hour sessions that can be adapted to suit your individual situation. The procedure can be applied to provide support in a variety of situations:

Thought Leadership . Career Development – Change of professional direction – Preparation for a new role or mission – Assessment of vocational potential – Professional assessment

Step 1 Prepare – “Know thyself”

  • Theoretical input: What is Personal Branding?
  • Identifying and categorising your character strengths and abilities

Step 2 DefineBuild your brand

  • Defining the dynamics of your Personal Brand

Step 3 ImplementCommunicate

  • Communicating effectively
  • Engaging your personality with the art of storytelling

The coaching sessions  include practical video-taped exercises and working sessions with personal feedback and coaching. Ultimately the coaching series provides important insights and conclusions for next steps in your career – be it in your current  role, a new opportunity or for your life and vocation.